I review L.A.'s best spas and bathhouses for 800K+ viewers a quarter, and I've spent 8+ years building marketing for service businesses. You get content that looks good and brings in bookings.
The Times' story on L.A.'s Russian bathhouses links my City Spa reel as its example of how social media is bringing banya culture to a wider audience.
City Spa on Pico Blvd, open since 1955.
Read the article ↗ Watch the reel ↗
Most of my views come from people who don't follow me yet. That makes each video a new-customer channel, not a repeat audience.
Sources: Instagram Insights, Aug 1 to Oct 29, 2026. TikTok and Instagram public view counts as of Oct 30, 2026. Total views (7.44M) sum every public per-video count: 529 TikToks (2.60M) and 254 Instagram Reels (4.84M). Spa-content views are summed the same way.
A first-timer's walk through L.A.'s oldest Russian bathhouse. The reel the L.A. Times linked.
Wi Spa vs. City Spa: what to expect, what to bring, which one is for you. Viewers asked 126 follow-up questions in the comments.
A day at Koreatown's 24-hour spa, from the jjimjilbang to the food court.
City Spa · Los Angeles
Voda Spa · West Hollywood
Esprit Medispa · Koreatown
Kelo Spa · Boston
Start with a single hosted visit. If it performs, I can run your spa's content and marketing month to month through my agency, LK Strategic Ventures.
I visit, experience the spa the way your guests do, and publish a review reel on my Instagram and TikTok.
Raw footage and edited cuts licensed for your own social, website, and ads. Creator content usually outperforms studio content in paid social.
An ongoing content series plus strategy, social management, and promotions through LK Strategic Ventures. Built for spas that want steady bookings, not one spike.
How pricing works. Every partnership pairs a hosted experience with a per-video creative fee. Scope and rates are tailored to your spa and discussed directly.
Medical spas. One signature treatment plus the creative fee.
8+ years in marketing for service businesses. I plan each video around what drives bookings: the hook, the offer, the call to action.
Bilingual in English and Russian, raised on banya culture. I explain the rituals to new guests without losing what regulars love.
An L.A. creator talking to people aged 25–44 who are ready to try somewhere new this weekend.
luba@lkstrategicventures.com